What does a Web3 marketing agency actually do?

We turn protocols and tokens into categories. That means strategy (what bet are you really making?), narrative (what do you stand for?), community (who shows up for you?), and launch motion (TGE, mainnet, product). For AI startups, the same playbook adapts to product launches and developer adoption.

How is this different from a crypto KOL agency?

KOL deals are a tactic, not a strategy. We sometimes use them, but they're maybe 10% of what good Web3 marketing looks like. The other 90% is positioning, owned content, community design, and earned distribution that compounds.

Do you work with pre-launch projects?

Yes. Most of our best work happens before token launch, the strategy and narrative decisions you make pre-TGE are the ones that compound (or haunt you) for the next two years.

Crowdcreate vs Starboy.

Crowdcreate vs Starboy. Honest read for crypto and AI founders shopping marketing partners. Crowdcreate vs Starboy. Side-by-side comparison of two Web3 marketing agencies. Pick the right one for your stage.

Side-by-side comparison

Dimension	Starboy	Crowdcreate
Years in crypto marketing	Operators since 2018-2020 · agency since 2022	Agency since 2017
Engagement model	Embedded retainer · weekly syncs	Project-based + retainer hybrid
Pricing tier	$5K to 5K / month	$5K to $30K / month
Strategy work	Lead with strategy and narrative	Lead with execution and influencer reach
Volume credentials	$599M moved across 50+ projects	300+ projects across 8 years

Who Starboy is right for

Founders who want the marketing strategy figured out before campaigns run. A partner that pushes back on the wrong launch and treats marketing like an engineering problem.

Who Crowdcreate is right for

Teams that have a clear plan and want execution muscle deployed quickly. Crowdcreate has more years of track record and a wider influencer roster.

The verdict

Both legit, different temperatures. Starboy is more founder-pushy on strategy. Crowdcreate is more execution-rapid. If you have nailed the why and need the how at scale, Crowdcreate. If you want the why challenged before the how, Starboy.

Get a third opinion

Send your project. We'll write a free three-day audit that tells you whether Starboy, Crowdcreate, or neither is the right fit for what you're trying to do. No pitch, no upsell. Get the audit or book a 30-minute call.

See the full agency ranking, browse alternatives, or read our Web3 marketing playbook.