What does a Web3 marketing agency actually do?

We turn protocols and tokens into categories. That means strategy (what bet are you really making?), narrative (what do you stand for?), community (who shows up for you?), and launch motion (TGE, mainnet, product). For AI startups, the same playbook adapts to product launches and developer adoption.

How is this different from a crypto KOL agency?

KOL deals are a tactic, not a strategy. We sometimes use them, but they're maybe 10% of what good Web3 marketing looks like. The other 90% is positioning, owned content, community design, and earned distribution that compounds.

Do you work with pre-launch projects?

Yes. Most of our best work happens before token launch — the strategy and narrative decisions you make pre-TGE are the ones that compound (or haunt you) for the next two years.

The Web3 Marketing Playbook — Web3 & AI Marketing Playbook

Full breakdown of strategy, narrative, community, launch.

This is a long-form playbook from the Starboy team. The full post lives inside the React app — you'll see it once the page boots. If you're a non-JS reader (a search crawler or AI scanner), you can request the full text by emailing hello@starboysolutions.xyz, or read the related pieces below.

How we apply this in practice

Every idea in this post shows up in client work — see Plume Network, Jito, Beluga, and Zebec Network. The methodologies live in our six service pillars.

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External: CoinDesk, a16z crypto, Coinbase blog.

The Web3 Marketing Playbook — Web3 & AI Marketing Playbook

Related reading

How we apply this in practice

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