What does a Web3 marketing agency actually do?

We turn protocols and tokens into categories. That means strategy (what bet are you really making?), narrative (what do you stand for?), community (who shows up for you?), and launch motion (TGE, mainnet, product). For AI startups, the same playbook adapts to product launches and developer adoption.

How is this different from a crypto KOL agency?

KOL deals are a tactic, not a strategy. We sometimes use them, but they're maybe 10% of what good Web3 marketing looks like. The other 90% is positioning, owned content, community design, and earned distribution that compounds.

Do you work with pre-launch projects?

Yes. Most of our best work happens before token launch, the strategy and narrative decisions you make pre-TGE are the ones that compound (or haunt you) for the next two years.

Lunar Strategy vs Starboy.

Lunar Strategy vs Starboy. Honest read for crypto and AI founders shopping marketing partners. Lunar Strategy vs Starboy. Compare scope, pricing, and ideal client for crypto and Web3 marketing engagements.

Side-by-side comparison

Dimension	Starboy	Lunar Strategy
Origin & specialty	Strategy, narrative, founder voice	Short-form video, viral content, TikTok
Primary channel	Twitter/X, longform, ecosystem partnerships	TikTok, Instagram Reels, short-form video
Audience type	Builders, allocators, KOL operators	Retail consumer, mass market crypto
Pricing tier	$5K to 5K / month	$8K to $30K / month
Best for	Infra, DeFi, AI, anything with a builder audience	Consumer crypto, NFT mints, retail-targeted projects

Who Starboy is right for

Projects whose audience is on Twitter/X and reads thread tweets. Infrastructure, DeFi, AI infrastructure, anything where the buyer is technical or capital-allocating.

Who Lunar Strategy is right for

Consumer crypto, NFT collections, gaming projects, retail-facing products where TikTok and short-form virality is where your audience lives.

The verdict

Different audiences, different playbooks. If your project is consumer or retail with a TikTok-native customer, Lunar Strategy is the right pick. If your audience is Crypto Twitter and you need narrative authority, Starboy is the right pick.

Get a third opinion

Send your project. We'll write a free three-day audit that tells you whether Starboy, Lunar Strategy, or neither is the right fit for what you're trying to do. No pitch, no upsell. Get the audit or book a 30-minute call.

See the full agency ranking, browse alternatives, or read our Web3 marketing playbook.