What does a Web3 marketing agency actually do?

We turn protocols and tokens into categories. That means strategy (what bet are you really making?), narrative (what do you stand for?), community (who shows up for you?), and launch motion (TGE, mainnet, product). For AI startups, the same playbook adapts to product launches and developer adoption.

How is this different from a crypto KOL agency?

KOL deals are a tactic, not a strategy. We sometimes use them, but they're maybe 10% of what good Web3 marketing looks like. The other 90% is positioning, owned content, community design, and earned distribution that compounds.

Do you work with pre-launch projects?

Yes. Most of our best work happens before token launch, the strategy and narrative decisions you make pre-TGE are the ones that compound (or haunt you) for the next two years.

NinjaPromo vs Starboy.

NinjaPromo vs Starboy. Honest read for crypto and AI founders shopping marketing partners. NinjaPromo vs Starboy. Honest comparison of focus, pricing, scope, and ideal client. Choose the right crypto marketing partner.

Side-by-side comparison

Dimension	Starboy	NinjaPromo
Niche	Web3 + AI founders only	Web3, fintech, SaaS, gaming, healthcare
Engagement model	Monthly retainer · embedded growth team	Subscription with rotating specialists
Pricing tier	$5K to 5K / month	$3K to $25K+ / month
Founder voice / personal brand	Core deliverable	Add-on service
Crypto-native team	Yes — operators with on-chain experience	Mixed — crypto and non-crypto generalists
Token launch experience	$599M moved across 50+ projects	Some token work, mostly broader marketing

Who Starboy is right for

Crypto and AI founders who want a marketing partner that has been inside these markets long enough to know what moves them. Strategy first, then execution from one team.

Who NinjaPromo is right for

Multi-product teams that need a wide creative bench across many formats and verticals at the same time. Subscription model with rotating specialists fits when you're running marketing for several brands.

The verdict

NinjaPromo is broader. Starboy is deeper. If your project is Web3 or AI-native and you want a partner who has shipped in your specific category, Starboy is the tighter fit. If you need a marketing studio that handles four different products across three verticals, NinjaPromo's subscription model gives you breadth.

Get a third opinion

Send your project. We'll write a free three-day audit that tells you whether Starboy, NinjaPromo, or neither is the right fit for what you're trying to do. No pitch, no upsell. Get the audit or book a 30-minute call.

See the full agency ranking, browse alternatives, or read our Web3 marketing playbook.