Token Launch Marketing — TGE and Mainnet Sustain

Most token launches die at day three. The narrative was strong on day one, the timeline was unclear on day two, by day three the team is in firefighting mode and inbound has stopped. We design launch motion that sustains for 90 days — across narrative, KOL coordination, exchange comms, and post-launch content.

What we typically fix

• Launching without a sustain plan — day-1 hype with no day-30 follow-through.
• Narrative that wasn't tested with outsiders before the launch announcement.
• KOL deals signed late, with creators who didn't have time to actually understand the project.

What you get

• Launch sequencing roadmap across 12-16 weeks.
• Pre-launch narrative seeding — partner content, founder threads, tier-1 press.
• KOL and creator coordination plan with vetted partners.
• Launch-day choreography — hour-by-hour comms across X, Discord, Telegram, press.
• Post-launch 90-day content calendar with milestone moments.
• Crisis playbook — what to ship if price tanks, exchange delays, or exploit happens.

Related work and reading

/solutions/launch, /blogs/token-launch-checklist, /tokenomics-agency.

Get in touch

Book a 30-minute call with the founders, request a free marketing audit, or DM us on Telegram. More on the team, the full six service pillars, and recent case studies.

External: CoinDesk, a16z crypto, Dragonfly.